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About Smartyz

We build the companies that work for you.

Most companies are built to serve themselves. We started Smartyz to build the other kind, and to back the founders building them too.

Why we exist

The customer became the thing companies optimized against.

Somewhere along the way, “the customer” became the thing companies optimized against. Fees you can’t find until you’re charged. Smart devices that watch you back. Service that works for a commission, not for you.

We think that’s backwards. And we think the companies that quietly flip it, that win becausethey’re on your side, not in spite of it, are the ones worth building.

So that’s what Smartyz does. We build companies in the everyday things people fight with: the civic line, the money you can’t read, the home that should answer to you, the game that shouldn’t cost you to get good. Different sectors, one rule. The customer comes first, or it isn’t a Smartyz company.

We build. And we back.

Smartyz runs on two engines.

We build. Most of what carries our name, we made ourselves: the idea, the product, the obsession with getting it right for the person on the other end. Seven brands so far, across civic tech, pool advisory, gaming, home intelligence, fintech, luxury AV, and commerce. Three are live today.

We back.We also invest in founders who already think this way, building their own companies around the customer, not the org chart. When we find one, we put real backing behind them. That’s how the family grows past our own seven.

We win when you do. That’s not a tagline. It’s how we pick what to build and who to back.

Where we’re headed

A world where the companies you depend on are on your side.

Vision
A world where the companies you depend on are unmistakably on your side.
Mission
We build and back companies that win by putting their customers first. We prove that’s the better way to build.
Goals
  1. Build category-defining brands in the everyday things people fight with.
  2. Back the founders who share the conviction, growing the family beyond our own seven.
  3. Make "on your side" the scoreboard: customer trust, not revenue alone.

What we hold to

Four rules we don’t bend.

  • The customer is the boss.

    Every call gets made from their chair.

  • Say the true thing.

    Plain language, real numbers, no fine print written to be missed.

  • Build it like we'll keep it.

    Products we'd point at our own homes, money, time.

  • Earn it, don't claim it.

    Trust is the only number that compounds.

Where we build

Built in Dallas, TX.

Smartyz is built in Dallas, Texas. The brands reach wherever the customer is.

Two ways in.

Whether you’re building something or you want to see what we’ve built, the door’s open.

Building something? Pitch usSee the companies

Or just say hi: hi@smartyz.com